“Pop-Up” takes a humorous pop at clean-eating trend
Bread lovers rejoice! This August a pop-up café with a difference is coming to London’s trendy Shoreditch. Created by the nation’s bakers, the Toast or Hands Café has been designed to remind hungry young Londoners that life is #BetterWithBread.
For one day only, this single ingredient café will be giving out free unicorn toast (an on trend creation using natural food colouring and cream cheese), to celebrate how the much loved sliced loaf is also a nutritional powerhouse. Low in fat and sugar, and with the UK having lowest salt levels in Europe, it’s time to bring back the love for this great food. For any clean eaters who are unconvinced, they will have the chance to enjoy their favourite toppings but off their hands instead…
Hitting the streets of East London on Friday 4th August, this quirky café from the Bakers and Millers of Britain aims to show what life would be like if we didn’t eat bread. It comes as part of their #BetterWithBread campaign, celebrating bread as a national treasure and challenging the clean-eating trend that has wrongly demonised it.
Nutritionist Lily Soutter, who will be there on the day answering people’s questions on the benefits of bread, said “The Toast or Hands Café aims to bust myths and show that bread is not the enemy! Bread has been a dietary staple in Britain for years so this is a tongue in cheek way to poke fun at the latest fad diets and give clean eaters the chance to get a little bit messy!
“All bread, no matter where it’s baked, is created equal, made using the same primary ingredients -water, yeast, flour. It’s a great source of energy and at only 80 calories a slice, it’s a low-fat option. It’s time to celebrate the sliced loaf for the hero it is.”
Customers will be encouraged to share their experience using the hashtag #BetterWithBread and will be given the opportunity to enter a competition to win everything they need to make the perfect slice of toast.
The Toast of Hands Café will be open on Friday 4th August from 7.30am – 5pm at 31 New Inn Yard, EC2A 3EY.
-ENDS-
For more information please contact the press office on:
Notes to editors:
Follow the Bakers and Millers of Britain’s on twitter at @WeHeartBread.
The launch of #BetterWithBread is the latest in a series of campaigns run by the nation’s bakers – the Federation of Bakers and the Flour Advisory Bureau – promoting the benefits of sliced bread among young women.
Bread as part of a healthy diet
- Bread makes an important contribution to carbohydrate, fibre, iron, calcium and thiamine intakes.1
- It provides more than 10% of the average adult’s intake of iron, zinc, magnesium, protein and B vitamins as well as a small amount of potassium.2
- White bread is a good source of non-dairy calcium as white bread is fortified with calcium.3
- Evidence from the National Diet and Nutrition Survey suggests that people who regularly eat bread are more likely to have a healthy diet overall.4
[i]
1 Nutritional implications of repealing the UK bread and flour regulations. June 2012 http://www.sacn.gov.uk/pdfs/sacn_uk_bread_and_flour_regulations_position_statement.pdf
2 Steer, Thane, Stephen and Jebb, MRC HNR, June 2007. Bread consumption in the British Population: analysis of the National Diet and Nutrition Surveys (Young People 4-18 Years 1997 and Adults 19-64 Years 2000-1)
3 http://www.weightlossresources.co.uk/diet/healthy_eating/calcium_needs.htm
4 Steer, Thane, Stephen and Jebb, MRC HNR, June 2007. Bread consumption in the British Population: analysis of the National Diet and Nutrition Surveys (Young People 4-18 Years 1997 and Adults 19-64 Years 2000-1)
